Find the niche where your expertise, connections, and passion intersect with real market demand.
Your North Star is the fundamental motivation driving your consulting practice. It influences which clients you choose, what services you offer, and how you price your work. There's no wrong answer — but you need to know your priority.
Think about the different markets or client types you could serve. A good niche defines both who you serve and the core problem you solve for them. Don't overthink it — you can always refine these.